In its drive to invite high-status users & thus generate more “public” content, Facebook has engaged past Time Inc. digital plan veteran John Cantarella as the Head of Global Influencer Partnerships of the company.
The responsibly of Cantarella is this recently-adopted part is to work with big shot names as well as celebrities to egg them on to make more use of their Facebook profiles. He is the latest addition in a line up of many Hollywood-centric engagements, which include Sibyl Goldman, who previously played the role of the Ryan Seacrest’s production company’s new media’s executive VP ahead of joining Facebook to keep an eye on entertainment partnerships. This unrelenting drive by Facebook to be able to land famous people (another effort that the company has made in this regard is a VIP-only app) is one more precursor of Facebook trying to go head to head with its rival Twitter. The things that Facebook has already done to go head to head with Twitter are to integrate twitter-like elements, which include hashtags, trending news, referencing @ symbols as well as verified accounts on their platform.
NBC is also lending its support to Facebook’s Public Content Solutions plan by brodcasting a live Facebook feed in the Today Show Orange Room.